In this episode, we engage with Professor Malcolm Wright, an expert in marketing and mindful research, as he shares insights from his diverse career in cognitive science and mindfulness research. We explore the impact of trauma on behavior, emphasizing the need to confront rather than mask emotional triggers. Malcolm discusses how mindfulness can disrupt unproductive clinging behaviors, enhancing personal growth and decision-making processes. He highlights the importance of mindful data collection in marketing and warns of the complexities surrounding the integration of mindfulness into education, stressing the potential mental health implications. Throughout our conversation, Malcolm encourages a balance of academic rigor and innovative thought, providing resources for further exploration of his work at the nexus of marketing, mindfulness, and cognitive science.