There was a time when I accepted clients who ticked all the boxes in terms of being a perfect client but were they all good for my business? Would that lead my business to success?
Recently, I decided to reduce the number of people that I work with drastically, simply because it was getting really stressful for me and my business wasn't going towards the direction I envisioned. If you feel the same, then I got some good news for you and that is that as an entrepreneur you can choose who you want to work with. You do that by being very clear in your messaging about what you want, and who you want to attract, but more importantly by being clear about who you don't want to work with.
You can choose the client you want to work with and find out what type of business models support that.
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