Mammon is frequently a behind-the-scenes god. The celebrity goddess has an impressive sacred space dedicated to her, which cost a lot of money, but that was just the investment, the outlay. The returns come in the form of the merch. The sacred space was there on the hill, but going in or coming out you would be likely to walk past the Stoa, where the T-shirts and knick-knacks were for sale.

We have already discussed the economics of grace, but here we see it on full display. The overture was the burning of the occult materials. The full performance was the spectacle of rioting merchants.