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CHOOSE TRUST
Stuart Maister
12 episodes
3 weeks ago

In business, is trust just a word people use to sell more or gain the confidence of their colleagues?


Or should it be at the core of strategy, the driving force behind the way the organisation is led, collaborates and sells?


And if it is, what value is created as a result?


This is the question we will look at with leaders in their field, people who have focused on building high trust relationships with customers, colleagues and investors, and used this to create far more value together. What does this look like in practice? What difference does it make? And what are the challenges in trying to make trust the central strategy of the organisation?


Stuart Maister and Kevin Vaughan-Smith are co-authors of a book for Economist Books called Choose Trust, to be published in 2024, and these discussions and interviews will form part of the research. They run www.mutual-value.com, a firm which helps its clients become Trusted Partners.


To discover more go to www.mutual-value.com


Hosted on Acast. See acast.com/privacy for more information.

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Management
Business,
News,
Business News
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All content for CHOOSE TRUST is the property of Stuart Maister and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In business, is trust just a word people use to sell more or gain the confidence of their colleagues?


Or should it be at the core of strategy, the driving force behind the way the organisation is led, collaborates and sells?


And if it is, what value is created as a result?


This is the question we will look at with leaders in their field, people who have focused on building high trust relationships with customers, colleagues and investors, and used this to create far more value together. What does this look like in practice? What difference does it make? And what are the challenges in trying to make trust the central strategy of the organisation?


Stuart Maister and Kevin Vaughan-Smith are co-authors of a book for Economist Books called Choose Trust, to be published in 2024, and these discussions and interviews will form part of the research. They run www.mutual-value.com, a firm which helps its clients become Trusted Partners.


To discover more go to www.mutual-value.com


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Business,
News,
Business News
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The Trusted Advisor 22 years later...Charlie Green
CHOOSE TRUST
33 minutes 41 seconds
2 years ago
The Trusted Advisor 22 years later...Charlie Green

Speak with many professional firms and they tell you: 'we want to become a Trusted Advisor to our clients'. This phrase was created by this book, published in 2001, and authored by business guru David Maister together with two co-authors, Charles Green and Robert Galford.


In this podcast we're delighted to speak with Charlie Green, reflecting both on the definition of trust within the book and how this has developed over the past 22 years.


What is trust now? What stops people acting in a trustworthy way? What does a high trust relationship look like?


And he talks about the power of truth - a simple idea, but very powerful.


Charlie quotes from his own experience as well as sharing his thinking on trust with us. This forms part of our research on our own book on trust being published next year by Economist Books. We welcome feedback and thoughts on what you hear.



Hosted on Acast. See acast.com/privacy for more information.

CHOOSE TRUST

In business, is trust just a word people use to sell more or gain the confidence of their colleagues?


Or should it be at the core of strategy, the driving force behind the way the organisation is led, collaborates and sells?


And if it is, what value is created as a result?


This is the question we will look at with leaders in their field, people who have focused on building high trust relationships with customers, colleagues and investors, and used this to create far more value together. What does this look like in practice? What difference does it make? And what are the challenges in trying to make trust the central strategy of the organisation?


Stuart Maister and Kevin Vaughan-Smith are co-authors of a book for Economist Books called Choose Trust, to be published in 2024, and these discussions and interviews will form part of the research. They run www.mutual-value.com, a firm which helps its clients become Trusted Partners.


To discover more go to www.mutual-value.com


Hosted on Acast. See acast.com/privacy for more information.