Financial conversations in the exam room can be tough — but they don’t have to be. In this episode, we talk about how to simplify these moments by leading with medicine, not assumptions. We break down how to confidently recommend the gold standard, clearly explain the "why" behind your plan, and save the cost conversation for the right time. When budgets come into play, we share tips on how to prioritize care with respect and empathy — including how and when to use low-cost partners. And most importantly, we remind you to stand tall in the value your hospital provides. You’re worth it.