I have a confession to make – I'm a huge Starbucks fan.

I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. 

I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.

I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. 

Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).

And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.

That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.

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