In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
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In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
China was an innovation and tech powerhouse in 2019, with many trends emerging ready for the new decade. This episode is all about what marketers looking to China should watch out for in 2020. Host Arnold Ma chats to Thomas Nixon (Qumin Co-Founder) and Louisa Loehrig (Qumin’s Marketing Manager) about 3 pillars in particular: people, technology and how these affect marketing. The keywords are: Lower-tier cities, 996, health&fitness, sustainability, traditional values vs modern expectatio...
China, WTF?!
In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
