In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
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In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
Football has climbed its way up to second place in China’s favourite sports. With over 300 million Chinese football fans and counting, China has become a hot market for international club managers. This episode is not just about Football and Sports Marketing in China but also has a special focus on Chinese fans: how to resonate with them, entertain and, ultimately, win their respect. Host Arnold Ma chats to Tom Nixon, Qumin’s Co-Founder and Client Services Director, who originally...
China, WTF?!
In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
