In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
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In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
#2 Deepdive into WeChat with Tencent expert Matthew Brennan
China, WTF?!
52 minutes
6 years ago
#2 Deepdive into WeChat with Tencent expert Matthew Brennan
Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures. In episode 2 our guest is renowned WeChat expert Matthew Brennan! Aside from racking up a humungous following on Twitter and LinkedIn (37k+ followers), Matthew has delivered presentations...
China, WTF?!
In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
