In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
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In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan
China, WTF?!
58 minutes
6 years ago
#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan
Welcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures. In this first episode, we chat with Lauren Hallanan about Influencer Marketing and Live Streaming in China. Lauren is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing ...
China, WTF?!
In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China. Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West. Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stag...
