Labubu: Collector and marketing prof on how a furry 'monster' goes global

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China Popcast

China Plus

2 episodes

11 hours ago

Unpacking culture and social trends popping in today's China and maybe even the world… This is the China Popcast with your hosts Lucy Lv and Wendyl Martin. Through interviews, candid conversation and thought-provoking guests, the China Popcast aims to put the spotlight on what Chinese people enjoy today and offers deep insight and perspective on current trends and topics of interest. Come see what's popping! If you would like to watch the conversation, you can catch our video podcast here: https://youtube.com/playlist?list=PLOtpZIzlepvwtEgWd-QOC6pyVicbt6GK7&si=5Owb3TWCJoCXXnwG. Contact us: lucy.lv@cgtn.com/wendyl.martin@cgtn.com

Society & Culture

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Society & Culture

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Labubu: Collector and marketing prof on how a furry 'monster' goes global

China Popcast

49 minutes

1 month ago

Labubu: Collector and marketing prof on how a furry 'monster' goes global

This time on China Popcast, toy collector and reporter Vica Li and marketing professor Zhang Ying have discussed how a wild-yet-charming forest elf character designed for Chinese-owned Pop Mart went global. Labubu has taken the world by storm, popularized after it was seen with celebrities such as Rihanna, Dua Lipa and Lisa from Blackpink. Our guest Zhang Ying is a professor at Peking University's Guanghua School of Management, where Pop Mart's executives, including founder Wang Ning, were students in an MBA program. The "grandfather" of Labubu, or "La Ye Ye" as we named him, tells us what Wang and the others were like as students. And Li tells us about the emotional rollercoaster of toy collecting: the appeal, the thrill of blind boxes, swapping and giving collectables away, and the art of dressing up your little "monster" companion. Catch our video podcast here: https://youtu.be/D2-0nShIkEk?si=HiaNPBn5vqZwqE0b CONTACT: lucy.lv@cgtn.com wendyl.martin@cgtn.com