Join Renaud Anjoran, founder of Asian manufacturing support firm Sofeast, in this podcast aimed at importers & people who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & SE Asia today! Listen to weekly tips drawing on his decades of manufacturing in Asia, exploration of key manufacturing concepts, and discussions with interesting guests from the industry.
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Join Renaud Anjoran, founder of Asian manufacturing support firm Sofeast, in this podcast aimed at importers & people who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & SE Asia today! Listen to weekly tips drawing on his decades of manufacturing in Asia, exploration of key manufacturing concepts, and discussions with interesting guests from the industry.
The Rise and Struggles of Smaller E-Commerce Sellers: Lessons from 2015 to Now
China Manufacturing Decoded
45 minutes 14 seconds
3 months ago
The Rise and Struggles of Smaller E-Commerce Sellers: Lessons from 2015 to Now
Adrian and Renaud examine how small e-commerce sellers surged in popularity between 2015 and 2021 and why many are now struggling. They discuss the boom in dropshipping, the impact of rising advertising costs, the dominance of big brands, and how platforms like Amazon, Meta, and Google have changed the game. This episode explores why success has become increasingly challenging to attain for small to medium-sized e-commerce sellers and what strategies can still be effective.
Show Sections
00:00 – Introduction
01:28 – From 2015 to 2020: The e-commerce gold rush
03:08 – The dropshipping and ODM model: Opportunities and pitfalls
06:17 – Post-COVID Challenges
07:38 – Advertising Costs and Market Changes
09:02 – Online ads were cheap… until they weren’t
10:34 – Big brands enter e-commerce and dominate paid ads
11:00 – Brand trust drives better ROAS and lower ad costs
12:49 – Rising CPC trends from Google, Amazon, and Meta
15:26 – Ad costs spike during peak seasons, another burden
16:00 – Amazon’s costs and risks: Fulfillment, storage, bad reviews
19:47 – Challenges for small sellers vs. household-name brands
21:06 – Bigger budgets = better ad performance due to AI
23:39 – Strategies for Small E-Commerce Sellers
27:02 – Platform dependence: Sellers get squeezed from all sides
34:34 – Can small sellers still succeed—and how?
42:10 – Building a Brand and Community
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Branded vs Non-Branded Keywords: The Impact on Your Marketing Strategy – QuickCreator
The TikTok Shop Era of Super-Subsidies Is Ending – WIRED
2025 Trend: Mounting Pressure to Squeeze the Long Tail in Retail Media – eMarketer
The Ecommerce Experiment: How I Spent $11K and Sold 4 Items on Amazon – Business Insider
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China Manufacturing Decoded
Join Renaud Anjoran, founder of Asian manufacturing support firm Sofeast, in this podcast aimed at importers & people who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & SE Asia today! Listen to weekly tips drawing on his decades of manufacturing in Asia, exploration of key manufacturing concepts, and discussions with interesting guests from the industry.
