Join Renaud Anjoran, founder of Asian manufacturing support firm Sofeast, in this podcast aimed at importers & people who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & SE Asia today! Listen to weekly tips drawing on his decades of manufacturing in Asia, exploration of key manufacturing concepts, and discussions with interesting guests from the industry.
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Join Renaud Anjoran, founder of Asian manufacturing support firm Sofeast, in this podcast aimed at importers & people who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & SE Asia today! Listen to weekly tips drawing on his decades of manufacturing in Asia, exploration of key manufacturing concepts, and discussions with interesting guests from the industry.
Getting PR Right and Trade Fair Tips for Hardware Startups
China Manufacturing Decoded
18 minutes
1 month ago
Getting PR Right and Trade Fair Tips for Hardware Startups
In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.
Episode Sections:
00:00 – Intro
01:11 – First Impressions of IFA Berlin
05:01 – Why PR Preparation Matters
10:16 – Capturing Leads & Pre-Orders
13:46 – IFA vs. CES Traffic
16:31 – Tools, Takeaways & What’s Next
18:41 – End | Wrap-Up
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China Manufacturing Decoded
Join Renaud Anjoran, founder of Asian manufacturing support firm Sofeast, in this podcast aimed at importers & people who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & SE Asia today! Listen to weekly tips drawing on his decades of manufacturing in Asia, exploration of key manufacturing concepts, and discussions with interesting guests from the industry.
