In this episode of China Manufacturing Decoded, host Adrian is joined by Vera Roldan, head of the design department at Sofeast, to unpack how industrial design links user needs, aesthetics, and manufacturability. Vera outlines the practical workflow: research, mood boards, sketches, 3D CAD, renders, and tight collaboration with engineering and suppliers; plus why bringing design in early prevents costly rework. They cover differences between electronics and home goods, balancing looks with cost, the rise of sustainability, and why startups must not skip prototyping or user testing.   Episode Sections: 00:00:12 — Introducing Vera & the topic 00:01:49 — Why industrial design matters (beyond looks) 00:02:58 — Example: simplifying complexity & “design as insurance” 00:05:02 — Getting started with an ID team: what to share in your brief 00:07:50 — ID is consultative: research, sketches, 3D CAD, renders, handover 00:10:42 — Electronics vs home goods: different constraints 00:12:40 — Pitfalls of bringing design in late (rework, fit issues, cost) 00:16:27 — Designers × engineers × suppliers: prototype feedback loops 00:18:50 — What you should receive at the end of ID (deliverables) 00:20:06 — Why hire a pro ID team vs doing it in-house 00:21:27 — Balancing aesthetics and cost 00:23:23 — Startups: don’t skip prototyping/user testing 00:24:41 — Sustainability trends & competitive advantage 00:25:41 — #1 thing for first-time creators: test with real users 00:26:50 — Vera’s favourite design stage 00:27:46 — Success story: UX focus transformed the outcome 00:28:56 — Wrapping up   Related content... Get help from Sofeast's design team with your product: Industrial Design Support 3 Product Design Approaches And Their Pros & Cons For Made-In-China Products What Is The Industrial Design Process For New Electro-Mechanical Products? [Podcast] Avoid Sending Immature Product Designs to a Chinese Manufacturer! AI Product Design: How to use AI early during Industrial Design (Examples) 3 Unmissable Product Design Optimizations Design Reviews: An Important Step Before New Product Launches Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB