How companies can deal with consumer boycotts in China, with Ken Jarrett

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China Corner Office

SupChina

51 episodes

8 months ago

China Corner Office features conversations with the leaders who have changed the way business is done in China. Hosted by Chris Marquis from Cornell University’s Johnson College of Business the podcast shines light on the unique management models that have developed in China and what it takes to successfully run a business in China. Businesses we cover on this show span many industries, including high tech, financial services, healthcare and biotech, manufacturing and consumer products; and the podcast delves into many specific topic areas such as ecommerce tools, new financial models, marketing and product introductions and operations and logistics. Subscribe if you are interested in learning more about how business is done in China during a particularly challenging time.

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How companies can deal with consumer boycotts in China, with Ken Jarrett

China Corner Office

1 hour 4 seconds

3 years ago

How companies can deal with consumer boycotts in China, with Ken Jarrett

This week on China Corner Office, Chris Marquis talks to Kenneth Jarrett, senior advisor at Albright Stonebridge Group about how multinationals can deal with the increasingly frequent consumer boycotts that occur in China. While many international brands such as the NBA, H&M, Walmart, Zara, Nike, and others have found themselves in recent years on the wrong side of Chinese consumer ire, not all boycotts are the same. Drawing on decades of business and diplomatic experience in China, Ken describes that there are different types of boycotts — depending on the extent of consumer and/or government involvement — and correspondingly different strategies companies can take when dealing with them. Also discussed are the challenges local China offices have in dealing with headquarters during boycotts and how multinationals in China can develop effective relationships with the government. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.