Numerous imported COVID-19 cases in China were associated with improper cold chain management. Some warehouses were shut down, and the goods were sometimes seized and disposed of by the customs. What can the exporters do to improve their cold-chain management and mitigate the risks? How can you make sure your customers trust your brand? Lina reached out to an old friend Bjorn van der Veen – a Managing Director at Arctic Solutions – to understand how it affected his ice-cream sales and what were his techniques to keep the Chinese consumers buying imported frozen foods. This episode is a friendly conversation between two people who work with imported foods every day for over 6 years. So it will be quite practical and particularly useful to anyone in F&B business looking to understand what opportunities are available for them in China market.