We all know that Ecommerce in China is booming? But have you ever wondered what the Ecommerce ecosystem looks like? Yes an ecosystem! Because it takes multiple parties to make your online business a success. What does it takes to succeed? Why some brands do and some don't? Tune in to learn more.... In this episode we have Sandrine Zerbib on the show. She has been in China since the mid 90's helping mostly sports fashion brands to enter and grow in the Chinese market. Ecommerce has been an important vehicle, but riding that vehicle is a whole different ball game. Sandrine is a true inspiration. Humble, curious and energetic. There is a reason why she is asked by many board members to advise on their China strategies. I am so happy to announce that she is writing a book about her learnings on Chinese leadership and entrepreneurship. It will be published in a few months and we will keep you updated.