Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
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Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
Hosted on Acast. See acast.com/privacy for more information.
Vincent Pueraro and Ivan Wang analyze an ad campaign for an online course that trains people into Chinese influencers. They discuss how a group of popular Bilibili influencers, CrazyAngry, that now run a Multi-Channel Network (MCN) have designed a clever business model where they recruit young people to join an online bootcamp, train to become influencers and eventually retain the most popular newbies as part of their MCN. Vincent and Ivan explain the effective conversion tactics used and the 1 thing Ivan would have done to increase the click-throughs on this WeChat Moments ad post.
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