Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
Hosted on Acast. See acast.com/privacy for more information.
Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
Hosted on Acast. See acast.com/privacy for more information.
Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.
Pico might be the "Oculus of China" in more ways than one.
👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.
In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.
Timestamped chapters:
00:00 - Introduction
02:09 - Metaverse, Chinese vs Western understanding
07:23 - Comparison, Meta Quest vs Bytedance Pico
12:07 - Oculus founder
12:54 - Pico founding story
16:16 - Will Pico or Meta ultimately win?
18:00 - Pico physical stores
23:20 - Pico’s China funnel
30:16 - Pico’s livestream
32:10 - Pico WeChat Posts
33:25 - Pico's Weibo
34:20 - Pico on REDBOOK
36:18 - KOL Pico Campaign
37:06 - Pico WeChat Ad
39:03 - Regulatory policy, implications for Meta
41:54 - How Quest could sell to enterprise users in China
44:23 - Protecting IP
45:59 - Being competitive in China
47:30 - Pico’s esports play
LINKS:
📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter
🚀: Grow in China with the help of our full stack China agency: Quickeast.com
📚 : Learn more from the ChinaAdLibrary.com
Hosted on Acast. See acast.com/privacy for more information.