Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
Hosted on Acast. See acast.com/privacy for more information.
Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
Hosted on Acast. See acast.com/privacy for more information.
Vincent Pueraro and Ivan Wang review two ads. First, Luckin Coffee. The company that was once rocketing to IPO is making a comeback with the help of brand ambassador Eileen Gu, plus cute kitty-cat branding (in a tactic we call “branding by association”). In their ad they get users to directly click into an infomercial-esque Douyin livestream. Second we teardown a luxury jewelry ad from Swarovski on WeChat Moments.
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*Curious about more ad campaigns? Check out the China Ad Library.
Hosted on Acast. See acast.com/privacy for more information.