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China Business Breakdown
adgogo.co
10 episodes
6 months ago

Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.


Check us out at adgogo.co to learn how we can help you grow your business in China.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Technology,
Business,
Entrepreneurship
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All content for China Business Breakdown is the property of adgogo.co and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.


Check us out at adgogo.co to learn how we can help you grow your business in China.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Technology,
Business,
Entrepreneurship
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Alibaba’s Campaign to Get Gen-Z to Create Videos
China Business Breakdown
30 minutes 45 seconds
3 years ago
Alibaba’s Campaign to Get Gen-Z to Create Videos

Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds. 


_____ 

 

Follow us @ChinaAdLibrary 

 

*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel. 

 

*Curious about more ad campaigns? Check out the China Ad Library. 


Hosted on Acast. See acast.com/privacy for more information.

China Business Breakdown

Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.


Check us out at adgogo.co to learn how we can help you grow your business in China.


Hosted on Acast. See acast.com/privacy for more information.