In this episode of the Chief Optimisation Officers podcast, Sam and Vicki explore various real-world applications of generative AI and how businesses and individuals are leveraging it to enhance their creativity.

We examine David Guetta's innovative ventures in the world of dance music, discuss the use of deep fakes featuring celebrities in advertising and the implications for those celebrities, and investigate how platforms like Netflix utilize AI to optimize our viewing choices and what that means for future content consumers.

You'll learn about the process of creating content with generative AI, and we'll reflect on some of the startups currently experimenting in this space. Additionally, we'll contemplate the potential future of "prompt engineering" and its role in the development of AI-driven content.

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