In this episode, we talk about the importance of generating leads for your business as part of the ongoing optimisation process.

We discuss identifying who your ideal customer is and the different ways you can do that and find out their problem, through to the different tactics to capturing and monetisation attention.

You'll hear about Vicki's approach to lead gen for startups by going out to your ideal customer with a survey, our take on some of the lead gen buzzwords and the basics of online lean generation.

Links:

🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers

Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes

Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY