Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community.
Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience. It's not just about content creation but also includes the essential steps of planning, testing, and continuously refining and realigning your message for superior outcomes
Takeaways:
- The most important role of an evangelist is to be the tip of the spear in championing a point of view, generating content leverage, and rallying a community around the problem you aim to address.
- To become a category leader, focus on evangelizing your perspective and problem, not your product or brand. This involves crafting a compelling point of view (POV) that addresses the current state, the problem, its effects, the new category solution, and its future impact with real-world use cases.
- Effectively spearheading market interaction involves iterating through different articulations of your POV and leveraging content to communicate your message on digital stages, podcasts, shows, and other channels.
- Being an evangelist means engaging people in something they care about. An evangelist serves as a “pied piper,” spreading a shared POV to build a receptive community, creating a vital flywheel for successful companies.
Quote of the Show:
- “I want to be a person who proves that community creation is the most viable form of business development in this new era.”
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