Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy.
Watch or listen to learn how content creation, certification courses, community building, a business book, activity-based metrics, and visionary leadership come together in a unique role, opportunity, and movement.
Takeaways:
- The most important role of an evangelist is to believe in the value and impact of their message wholeheartedly, to possess a deep understanding of their audience's needs, and to cultivate personal relationships while connecting industry stakeholders.
- In-house lawyers should be business partners, not just legal service providers. “There is a better way of working” - being more connected, proactive, and creative, aided by software and tools, to maximize impact on the company's success.
- The core of the role involves thought leadership, social media, conferences, panels, and similar. He’s also writing a book to define and empower this movement and managing an engaged, 10,000-member community. Success is measured primarily by activity metrics – along with some vision and trust.
- Most of the content in the community is member-created. It’s tech- and brand-agnostic; though it’s provided by LawVu, they’re careful to keep it focused on the goal of helping people embrace a new way to practice law. – through magazines, a website, a blog, conferences, and matchmatking/networking.
Quote of the Show:
- “We knew we had a solution, but it was a solution to a problem that the industry we were talking to didn’t want to admit that it had.”
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