Today's guest is Diego Purizaga, the creative behind Bendito del Perú. Bendito is a brand that focuses on organic Peruvian cotton basic t-shirts. What started with a simple plain black shirt, and it's counterpart in white, has grown into a beautiful community connecting Perú with Copenhagen, and Barcelona, and many others across the world.

Diego started his journey in PR, and later founded Bendito del Perú as the project that felt naturally more aligned with him and his search for a bigger purpose and home. We chat about how he went from PR to launching this brand, how it's evolved since starting during the pandemic, and how he has always made it about community and being real.

Follow Bendito del Peru for more, and shop their shirts at benditodelperu.com.