What do you do when your therapist can’t handle your conversion rate anxiety? You cancel therapy. At least that’s what Girish Joshi did. In this episode, Girish (Director of E-Commerce at LG) unloads the real emotional cost of running a P&L, why he checks revenue dashboards the way some people check horoscopes, and how irritation might be his secret superpower. We get into: Why most frameworks kill creativity How to chase ideas that feel like “oh f***” The surprisingly emotional side of attach rates and checkbox services When your team doesn’t need consensus—they need your conviction Why every E-Commerce director needs at least one diplomat on speed dial And how he’s trying to turn LG into the Apple of appliances, one trusted fridge at a time This episode is part group therapy, part MBA, and part stand-up set for over-caffeinated Directors of E-Com who are wondering if anyone else thinks like them. (They do. And he’s on this episode.) If you’ve ever canceled a vacation appetizer because your AOV dipped, this one’s for you.