If you are anywhere in the marketing, content creation, or influencer world, then you most likely have heard the term “UGC” in the past few months. UGC, or user generated content has actually been around for quite some time, but it seems that as of late brands are finally catching on to the usefulness of this strategy and finding how beneficial and helpful relatable content can be for their business.
This brings us to this week’s guest, Abigail Peugh. Abigail is a UGC content creator and coach who specializes in teaching creatives how to monetize their unique passions and skill-set! She’s worked alongside other creative business owners for years as a right-hand woman, and in 2021 finally went all in as her OWN boss. A massive slay.
In this episode Katie and Alexis talked to Abigail all about UGC; what the difference between being a “traditional” influencer is from being a UGC creator, how to pitch to brands, and how to market yourself. If you are anywhere in the marketing world (whether you are getting into influencing, starting a UGC business, or own your own business that may need some help with video content), this episode is a must listen!
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