Serena Cook, the founder of Deliciously Sorted, a concierge company based out of Ibiza, has spent years making sure ultra-high-net-worth travelers get what they want out of a sojourn to Ibiza.  But knowing the ins and outs, and having connections to the best places to eat and party, of Ibiza, isn’t all that’s required of that job task. One of the most important things Serena has mastered in her years in business is how to communicate with, and exceed expectations of, her high-net-worth clients.  In this episode, Serena talks to TMR about her company including how she started by partnering the travel advisors, how Ibiza has changed throughout the years, and how best to talk to clients who are interested in not only spending a lot of money on a vacation, but also having a distinct, unique, far-from-ordinary vacation.  Disc Relationship Strategies: https://medium.com/@kylegillette83/which-disc-personalities-work-the-best-together-4f452c2ce277 Deliciously Sorted: https://www.deliciouslysortedibiza.com/