Marketing advice for marketers sick of the same old podcast. Come be a fly on the wall of the discussions of two marketers bringing new, innovative ways of delivering content into the world of B2B. No outlines, no pre-determined discussions, just real conversations about content marketing.
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Marketing advice for marketers sick of the same old podcast. Come be a fly on the wall of the discussions of two marketers bringing new, innovative ways of delivering content into the world of B2B. No outlines, no pre-determined discussions, just real conversations about content marketing.
You've heard people say, "you need to make good content." But what does that really mean? Good content can be presented in a variety of different ways. So, how do you know if the content you're creating is "good" or not before it achieves its desired outcome? We have come up with a framework that takes you through 3 phases of creating "good content": Mindset shift, Strategy, and
Content Execution.
In this episode, we discuss the first part of the Easy Mode framework, which we call "Idea-Driven Content". This is the mindset shift you are going to have to make about content creation before you can ever think about the strategy behind it or how it will be executed. We break this mindset down into 3 types: Type 1 - Insightful substance,
Type 2 - Insightful substance delivered in an interesting format, and
Type 3 - Insightful substance, delivered in an interesting format, and built on an entertaining concept. Neither is better than another, but understanding how these types of content work together will set you up to move onto the next part of the framework, which is strategic implementation.
Cheat Codes: Play The Marketing Game On Easy Mode
Marketing advice for marketers sick of the same old podcast. Come be a fly on the wall of the discussions of two marketers bringing new, innovative ways of delivering content into the world of B2B. No outlines, no pre-determined discussions, just real conversations about content marketing.
