2022 is almost over, and many B2B companies have either transitioned to a buyer-centric, demand generation strategy, or want to. We're also now beginning to consider things like memorable experiences in marketing, creative concepts, substance and delivery, and more.
However, though this is a welcome evolution of marketing and content creation, it shines a light on a major problem: We're trying to power 2022 marketing playbooks with 1990s sales engines.
How disappointing is it when the experience you get before you decide to buy doesn't align with the actual buying experience? It sucks!
Here's Obaid and Todd's answer to "how do you apply memorable experiences to the sales process?"
