#142 Marketing: When to and When Not to do it

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CHATS with GiGi

GiGi Diaz

160 episodes

1 week ago

CHATSwithGiGi is a casual (sometimes heated) conversation between journalist GiGi Diaz and her guests; covering everything from entertainment to political, to social topics and more. New episodes each Thursday.

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#142 Marketing: When to and When Not to do it

CHATS with GiGi

34 minutes

10 months ago

#142 Marketing: When to and When Not to do it

After having this topic come up four times with different clients, in the last 48 hours, I realized it's a necessary topic to get into on the show.

In this episode I teach you the differences between marketing, public relations (PR), and advertising.

I explain how these components serve distinct purposes within a business strategy and I go into when and how to implement each one to maximize effectiveness and avoid common pitfalls.

BONUS: I'll break down what role event sponsorship plays in all this

This episode serves as an educational resource to help you gain clarity on these crucial business functions and make informed decisions.

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00:00 Introduction and Personal Background
00:21 Purpose of the Episode
02:46 Defining Marketing
06:59 Understanding Public Relations
16:28 Exploring Advertising
18:16 Sponsorship Insights
25:18 Budgeting for Marketing, PR, and Advertising
33:22 Final Thoughts and Recommendations