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ChatGBD
Anzu
9 episodes
4 days ago
ChatGBD – The Podcast for Game Developers & In-Game Advertising 🎮🎙️ Welcome to ChatGBD, the podcast where we dive into in-game advertising, AdTech, and monetization strategies for game developers. Whether you’re an indie dev or part of a major studio, we break down the latest trends, best practices, and insights to help you unlock new revenue streams—without disrupting gameplay. Hosted by Guy Ben-Dov, EVP of BD Games at Anzu, alongside industry experts, each episode features insights from gaming experts, AdTech leaders, and publishers who are shaping the future of in-game monetization.
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Video Games
Leisure
RSS
All content for ChatGBD is the property of Anzu and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
ChatGBD – The Podcast for Game Developers & In-Game Advertising 🎮🎙️ Welcome to ChatGBD, the podcast where we dive into in-game advertising, AdTech, and monetization strategies for game developers. Whether you’re an indie dev or part of a major studio, we break down the latest trends, best practices, and insights to help you unlock new revenue streams—without disrupting gameplay. Hosted by Guy Ben-Dov, EVP of BD Games at Anzu, alongside industry experts, each episode features insights from gaming experts, AdTech leaders, and publishers who are shaping the future of in-game monetization.
Show more...
Video Games
Leisure
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How Games Make Money: Monetization & Metrics
ChatGBD
32 minutes 37 seconds
7 months ago
How Games Make Money: Monetization & Metrics

In this episode of ChatGBD, we explore the mechanics behind game monetization and the metrics that matter. From ad revenue to analytics, we explore how developers turn gameplay into profit.


💡 What you’ll learn:

✔️ How intrinsic in-game ads generate real revenue

✔️ The role of ARPDAU and why it’s a key metric

✔️ How impressions are counted

✔️ Ad ratios, sizing, and how resizing works in 3D environments

✔️ How performance is measured and what control publishers have


Whether you’re a game dev, marketer, or just curious about the business behind games, this one’s for you.


đź”— Subscribe & Stay Ahead

Don’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.


Start monetizing today: https://hubs.la/Q039T7LM0

ChatGBD
ChatGBD – The Podcast for Game Developers & In-Game Advertising 🎮🎙️ Welcome to ChatGBD, the podcast where we dive into in-game advertising, AdTech, and monetization strategies for game developers. Whether you’re an indie dev or part of a major studio, we break down the latest trends, best practices, and insights to help you unlock new revenue streams—without disrupting gameplay. Hosted by Guy Ben-Dov, EVP of BD Games at Anzu, alongside industry experts, each episode features insights from gaming experts, AdTech leaders, and publishers who are shaping the future of in-game monetization.