Every year around Easter coaches with either disordered eating or insecurities around money (or both) will bombard social media with their summer body challenges or programmes without thinking about the impact they have beyond themselves.

Having fell for many a diet in the past to try 'look good' for my holidays this is the exact trap I wish my previous self could have figured out much sooner. You do not need to lose as much fat as you can for summer and that very marketing is why we are so stuck in the fitness industry and will never stop burning the people most of us aim to help.

Here are my thoughts on what you can do to have a much healthier relationship with your body and how personal trainers can market without doing these types of campaigns.

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