Today's episode is with Matthew Moore, VP of Sales Strategy at BrightFarms. Matt was previously a Whole Foods Global Buyer and Senior Director of Category Management at Banza.

In this episode, Matt shares his opinions on innovation strategy, communicating with buyers and growing new business in old categories.

Our favorite part is getting the inside scoop to how Matt chooses new career roles and keeps his life from getting stagnant. He has goals and goes after them no matter what people think! Matt has no socials and hasn't budged on that decision.

To connect with Matt ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠check out BrightFarms

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a boutique event and demo company that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!