This week, we sit down with Jason Burke, Founder & CEO of New Primal, for a deep dive into entrepreneurship, resilience, and an inside look at the meat snacks category.
Jason’s journey began in 2009 when he traded junk food for a healthier lifestyle—turning his personal transformation into a thriving business.
Today, New Primal’s clean, high-protein, low-sugar snacks are stocked in 10,000+ retailers nationwide, including Whole Foods, Sprouts, HEB, Wegmans, and Walmart.
We cover:
✔️ What New Primal Is All About – How these clean snacks are winning over families (especially moms!).
✔️ Putting in the Reps – Why patience and resilience are essential for building a brand.
✔️ Entrepreneurship in the Digital Age – The biggest lessons Jason has learned from scaling The New Primal.
✔️ Aligning Career with Purpose – Why taking full accountability is the key to long-term success.
💡 Whether you’re an aspiring entrepreneur, seeking career clarity, or just love a great founder story, this episode is packed with insights you won’t want to miss!
Get 20% OFF New Primal Meat Snacks: CHATCPG
To connect with Jason Burke click HERE
To connect with New Primal click HERE
To buy New Primal on Amazon click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
This episode is brought to you by Shelf Love:
Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."
Thank you for listening!