What does it really take for women to break free from societal expectations and build businesses—and lives—that feel authentic and sustainable? Kassidy Owen, Founder & CEO of Kassidy Lynne Social Media Management, joins Jessica in a discussion that addresses various themes surrounding podcast production, business motivation, societal programming, and the evolving role of women in leadership. They emphasizes the importance of resilience in business, the impact of societal expectations on women, and the need for community support. The discussion also touches on the differences between social media platforms, the significance of understanding one's audience, and the balance between work and personal life. Kassidy shares insights on the creative process, client expectations, and the importance of intentional growth in business. Inside This Conversation: Resilience is key; failure only happens if you stop trying. Understanding societal programming is essential for empathy. Feminine energy is becoming more prominent in leadership roles. Client expectations can create unnecessary pressure. Overcoming self-doubt is vital for podcasting success. Intentional interviewing fosters community and connection. Creative freedom is important, but professional standards matter. Digital nomadism requires establishing a routine. Family support enhances the travel experience. Want to find out more about Kassidy Owen? kassidylynnesocial.com kassidylynnesocial@gmail.com Instagram | Facebook | LinkedIn The In Between Podcast Chapters 00:00 The Role of Podcast Production05:59 Understanding Societal Programming10:07 Client Expectations and Work Mindset14:06 Intentional Interviewing and Community Building17:45 Digital Nomadism and Routine21:46 Tailoring Services to Client Needs26:01 Authenticity in Social Media29:05 Understanding Audience Engagement33:00 Targeting the Right Audience36:17 The Role of Women in Business38:18 Balancing Work and Family Life39:18 Intentional Growth in Business41:27 The Impact of Women-Owned Businesses42:55 Navigating Guilt in Work-Life Balance44:09 The Importance of Community Support45:45 The Labor Behind Success47:45 Understanding Stress and Self-Care49:43 Podcasting and Content Consumption51:46 Therapeutic Insights on Media Consumption52:16 Connecting with Cassidy Owen Connect With Us: 🌐 Dive deeper on our blog post ChasingBrighter.com  📲 Follow us on Instagram and Facebook for giveaways, insights, and behind-the-scenes fun. Get our Newsletter!! Newsletter - Chasing Brighter   podcast production, business motivation, societal programming, feminine leadership, client expectations, self-doubt, community building, social media trends, digital nomadism, women in business