In this conversation, Rhea Lana Riner, founder of Rhea Lana’s Children’s Consignment Events, shares her 28-year-long entrepreneurial journey. What started as a simple clothing swap in her living room transformed into a multi-million dollar franchise, striving to make high-quality children’s clothes accessible and affordable. With an emphasis on community, values, and personal growth in entrepreneurship, Riner offers insights into what it’s like starting a business as a woman from the ground up. She discusses how she started her business, challenges she overcame, and rewarding experiences that made the challenges all worth it. The conversation highlights the significance of storytelling, the resale market, and the power of franchising in building a successful business.

About Rhea Lana Riner

Rhea Lana Riner is the visionary entrepreneur, CEO, and founder of Rhea Lana's Children's Consignment Events. In 1997, Riner held a simple clothing swap in her living room, seeking low-cost, high-quality children’s clothes. Since then, she has transformed her clothing swaps into a multi-million dollar national franchise with over 120 locations across 26 states. As a mother of three, Riner has always known that this business is about more than just clothes. Her events aim to empower moms, build community, and create flexible pathways to entrepreneurship. Riner has helped thousands of families access high-quality, affordable children's merchandise and has mentored franchise owners to grow professionally, personally, and spiritually. For the past 28 years, Riner continues to be a leader in the ecommerce space, building a values-driven business and inspiring women to take on leadership roles.

Takeaways

• Franchising offers a unique way to scale a brand sustainably.
• Connecting to the heart of your customer is essential.
• Fostering a community around your brand builds loyalty.
• Women can lead and grow businesses without compromising family values.
• Storytelling is a powerful tool for brand connection.