In this episode, Glynis Tao discusses the evolving landscape of e-commerce SEO in the age of AI, focusing on how e-commerce brands can adapt their growth strategies to remain competitive. She highlights the importance of understanding the changes in consumer search behaviour, the AI challenges brands face, and effective SEO strategies that work today. Glynis emphasizes the need for original content, technical SEO foundations, and building trust with both customers and AI systems for long-term success.
About Glynis Tao
Glynis Tao is the founder of Chase Your Dreams Consulting, an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies. With over 25 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies.
Website: https://glynistao.com/
Instagram: @glynistao
Takeaways
- SEO is evolving due to AI advancements.
- Consumers are now relying on AI-driven search to make purchase decisions.
- EEAT (Experience, Expertise, Authority, Trustworthiness) is vital for content.
- Strategic blogging can significantly help establish trust, authority and credibility.
- Content that is high quality and original will likely rank higher in search engines.
- E-commerce brands need to focus on unique value propositions.
-Technical SEO foundations are essential for visibility.