In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, t...
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In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, t...
EP19: How Represent Clothing scaled to $100 million
CharleChats: The Ecommerce Podcast
55 minutes
2 months ago
EP19: How Represent Clothing scaled to $100 million
In this episode, we chat with the senior ecommerce manager at Represent – the streetwear powerhouse redefining product drops and customer experience. With new collections landing weekly, Represent is mastering the art of constant innovation and fan-driven hype. We unpack how the team leverages split A/B testing to refine every touchpoint, how AI is powering smarter scale, and the philosophy behind building an online experience as elevated as the clothes themselves. From operational precision ...
CharleChats: The Ecommerce Podcast
In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, t...
