In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, t...
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In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, t...
E18: How COAT Paints challenged the paint industry with DTC
CharleChats: The Ecommerce Podcast
1 hour
5 months ago
E18: How COAT Paints challenged the paint industry with DTC
In this episode, we sit down with Rob Abrahams, co-founder of COAT Paints – the DTC brand shaking up the traditional paint industry. Born from a conversation in a pub, COAT has grown rapidly to £10 million in revenue and is now on an ambitious journey to £100 million. We explore how they’re modernising a legacy category through bold branding, a premium product experience, and a sharp focus on customer needs. Rob shares why the age-old debate of brand vs. performance marketing is outdated – ...
CharleChats: The Ecommerce Podcast
In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, t...
