We might have to whisper...but 2024 looks…promising. Giving trends suggest an uplift. The economic outlook is encouraging, with lower inflation, wage growth, and more spending power. There is a strange feeling in the charity sector, one that we have not felt for years: optimism. 

That optimism will shift fundraising. We still expect flexible giving to deal with the cost-of-living. We still expect ‘inverse giving’ to dominate and we expect charities to move away from big social media platforms. AI will have a hefty impact on forms of fundraising and Gaming for Good will still rise.  

But, on top of that, we expect an embrace of the long-term. Charities, with new economic freedom, might invest generative AI, might finance new socials, might put on more extravagant events, might focus on corporate partnerships, might shift to legacy giving. Or, indeed, they might not. 

The future is unwritten, but we will discuss that future with people who write about it. So join the Charity Digital Content Team for our final podcast of 2023, in which we discuss fundraising in 2024.