"The Lean Startup" by Eric Ries is a guide for entrepreneurs and managers on how to build and launch innovative products successfully. It introduces the Lean Startup method, a scientific approach that emphasizes rapid experimentation, validated learning, and iterative product development. The book outlines five key principles and offers practical techniques for creating minimum viable products (MVPs), measuring progress, and deciding whether to pivot or persevere. Ries emphasizes the importance of understanding customer needs and adapting quickly to feedback, highlighting the failures of traditional management methods in uncertain startup environments. Through case studies and real-world examples, "The Lean Startup" provides a framework for organizations of any size to improve their success rate in creating and launching new, innovative products efficiently. The book advocates for putting systems in place that support experimentation, and learning from successes and failures.

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