In this episode of Chapter & Verse, hosts Chapter Whitmore and Verse Ellison unpack Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. This modern leadership classic explores why some individuals and organizations command loyalty, spark innovation, and build movements—while others fade into irrelevance.

Together, the hosts explore Sinek’s powerful Golden Circle framework—Why, How, What—and examine how leaders like Martin Luther King Jr., the Wright brothers, and companies like Apple communicate from the inside out to inspire action. They contrast this with manipulation-based tactics like promotions and fear, revealing why these approaches may win customers but rarely win hearts.

If you’ve ever wondered how to lead with clarity, build trust, and create a culture people actually believe in, this episode is for you.