Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
91 episodes
5 days ago
In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage customers while maintaining a healthy work-life balance during the busy holiday season. Tune in as Melanie Discusses: How to keep your offers simple and ...
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In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage customers while maintaining a healthy work-life balance during the busy holiday season. Tune in as Melanie Discusses: How to keep your offers simple and ...
Chaos to Conversions: A Podcast on Launching and Email Marketing
22 minutes
3 months ago
Ep 074: Am I Giving Too Much Away?
In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers, focusing on the 'why' and 'what' rather than the 'how'. They’re sharing signs of over-delivery, effective strategies for creating freebies, and self-auditing techniques to make sure your content remains actionable without overwhelming your audience. T...
Chaos to Conversions: A Podcast on Launching and Email Marketing
In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage customers while maintaining a healthy work-life balance during the busy holiday season. Tune in as Melanie Discusses: How to keep your offers simple and ...
