From his mom’s foot pain to a bootstrapped HealthTech/D2C brand, Utkarsh Pandey built Tekas Footcare around free foot scans, standard + custom insoles, and fashion-forward orthopedic footwear. We cover: doctor outreach, manufacturing, viral retail, and scaling stores (Nagpur → Pune → Bengaluru) while staying profitable.You’ll learn: lead-magnet, standardize vs custom, pricing & ops, reels→retail flywheel, franchise readiness, and a real talk on sales, grit & clarity.Timestamps:00:26 – Intro: Utkarsh & Tekas Footcare03:00 – The problem: flat feet, heel pain & access gaps07:00 – From finance to Footcare: why he switched11:00 – Free foot scan as awareness + lead magnet15:00 – Tech, partners & keeping scans affordable19:00 – Data from foot-scan camps; defining the core SKUs23:00 – Manufacturing hunt, standard vs custom insoles29:00 – Doctor referrals & the first repeatable process35:00 – Store launch, viral reels & retail playbook44:00 – Footcare 101: diabetes risks & shoe habits50:00 – Expansion: Pune/Bengaluru, franchise thinking57:00 – Rapid fire & what “clarity” means in chaos#ChaosToClarity #EntrepreneurPodcast #HealthTech #D2C #Bootstrapped #FounderStories #StartupIndia #FootCare