Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English.
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Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English.
Part of the Vox Media Podcast Network.
Why the Guardian Doesn't Need a Billionaire to Thrive
Channels with Peter Kafka
39 minutes
3 weeks ago
Why the Guardian Doesn't Need a Billionaire to Thrive
In lots of ways Guardian Media Group is facing the same problems as every other news publisher: A tricky ad environment, platform problems, looming AI threats.
One big difference: The Guardian also has a $1.5 billion trust backing the non-profit, which seems way, way better than being owned by a run-of-the-mill billionaire who might want to meddle with the paper.
But CEO Anna Bateson says the Guardian needs to be a self-sustaining publisher. So it has been steadily, and successfully, getting readers to shoulder the load, via donations, which now account for 40% of the company's revenue.
We talk about how and why the Guardian switched its business model; why it still wants ad money; how the British, lefty news shop is trying to break into America yet again, and why asking readers for donations is, and isn't, like asking them to pay for subscriptions.
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Channels with Peter Kafka
Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English.
Part of the Vox Media Podcast Network.
