We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through insights, personalisation, and predictive tools that make partnerships stronger. • What AI automates across reporting and campaigns • How insights flag risk and opportunity for partners • Why relationships, empathy and negotiation remain decisive • How leading vendors use hyp...
All content for Channel Voices is the property of Channel Voices Podcast and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through insights, personalisation, and predictive tools that make partnerships stronger. • What AI automates across reporting and campaigns • How insights flag risk and opportunity for partners • Why relationships, empathy and negotiation remain decisive • How leading vendors use hyp...
From Partner to Vendor: One Channel Leader's Journey
Channel Voices
31 minutes
7 months ago
From Partner to Vendor: One Channel Leader's Journey
What happens when a partner crosses to the vendor side? Brian Hibner brings a refreshingly honest perspective on channel leadership from his journey as a former Deloitte partner who now leads Flexera's global alliance strategy. Brian's guiding principle—"customer first, partner second, Flexera third"—stems from his firsthand experience as a partner dealing with vendors who prioritised their own interests. He reveals how this customer-centric approach has transformed Flexera's partnerships, c...
Channel Voices
We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through insights, personalisation, and predictive tools that make partnerships stronger. • What AI automates across reporting and campaigns • How insights flag risk and opportunity for partners • Why relationships, empathy and negotiation remain decisive • How leading vendors use hyp...
