We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through insights, personalisation, and predictive tools that make partnerships stronger. • What AI automates across reporting and campaigns • How insights flag risk and opportunity for partners • Why relationships, empathy and negotiation remain decisive • How leading vendors use hyp...
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We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through insights, personalisation, and predictive tools that make partnerships stronger. • What AI automates across reporting and campaigns • How insights flag risk and opportunity for partners • Why relationships, empathy and negotiation remain decisive • How leading vendors use hyp...
This week on Channel Chewsday, we’re diving into how to turn raw partner data into sharp, personalised coaching that actually moves the needle. If you’ve ever felt your partner enablement relies more on instinct than insight, this one’s for you. We’ll walk through how to go from intuition to evidence—choosing the right KPIs, designing dashboards that drive action, and guiding your team through a 90‑day rollout that turns analytics into outcomes. Here’s what we’ll cover: Why data‑driven coachi...
Channel Voices
We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through insights, personalisation, and predictive tools that make partnerships stronger. • What AI automates across reporting and campaigns • How insights flag risk and opportunity for partners • Why relationships, empathy and negotiation remain decisive • How leading vendors use hyp...
