If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re talking: Why 100% of your customers need internet (and how to own that part of the stack)W...
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If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re talking: Why 100% of your customers need internet (and how to own that part of the stack)W...
How Technology & Analytics Are Changing The Channel
Channel Smart | Ecosystem Acceleration
19 minutes
2 years ago
How Technology & Analytics Are Changing The Channel
Jasmina Muller, Ecosystems Chief at PartnerTap, joins us for this episode of Channel Smart to discuss how technology and analytics are changing how the channel works. Janet Schjins, CEO and Co-Founder of JSG, returns as host. Jasmina discusses how PartnerTap is taking an ecosystem-wide approach to growth. PartnerTap is a partner data enterprise co-selling platform that gives partners the data they need to scale up co-selling across their channel ecosystem. Most channel selling happens remotel...
Channel Smart | Ecosystem Acceleration
If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re talking: Why 100% of your customers need internet (and how to own that part of the stack)W...
